Croatian producers association (HRUP), founded in 2003, today has 60 members delegated from the ranks of movie professionals and graduate producers of the Academy of drama art. Its main objective is systematic production improvements in audiovisual field of work, Croatian film and film profession in general. HRUP collaborates with other professional associations and government institutions related to film production. Its goal is the protection of film profession as a whole as well as the regulation of professional standards in the field. The important goals it aspires to achieve with its work are: the concern about the quality of work, the protection of the producers rights, raising public awareness about the importance of film and other audiovisual works as an important segment of our national culture. In addition, as an association of producers, it strives to provide its members with legal, moral and operational protection in the production of films and other audiovisual works.