The Film- und Medienstiftung NRW is the financially strongest state funding agency in Germany. Among its shareholders are WDR and the federal state of North Rhine-Westphalia, as well as ZDF, RTL and the state media authority the Landesanstalt für Medien. The goal of the company is the promotion of film and media culture as well as the film and media business in the state of North Rhine-Westphalia. In 2011 the Filmstiftung NRW has become an integrated promotional institution for film and media. Alongside funding, its responsibilities today also include location marketing and location development. For this it has taken over Medien.NRW, the media cluster, and opens its doors for the promotion of innovative media content.